Author: Jeff Degler

First of all……..GREAT movie(s)!  Anything with DeNiro and Crystal in it and you know it has to be good.

These movies have nothing to do with this post……..except for the Titles, but worth watching…….if you’re looking for a good laugh.

In this day & age, it is amazing to me that more businesses don’t use the FREE Google Analytics tool to help manage their website’s traffic and visitors.  In my experience, over 75% of our future clients have heard of Google Analytics, but have no idea how to place the pixel and/or how to use it to make more money. [...]  Read More

Being a HUGE Baseball fan, I couldn’t write this month’s Blog without mentioning Aaron Judge.  He has single-handedly brought back MLB to be a watchable sport, again.

As I write this, Judge just tied the immortal George Herman “Babe” Ruth at 60 HR’s <in a single season> for 2nd most in Yankees history.  He now has 14 days to tie (or mostly likely) break Roger Maris’ AL record of 61.

So…….JEFF………has does this tie-in with Digital marketing?  Great question:  Let me tell you: [...]  Read More

Last week, I received an email from a person I know………talking about how Word of Mouth (WOM) MARKETING is more effective than Paid Advertising.   Of course this person wasn’t targeting ME, specifically, or I’m guessing that she wouldn’t have included me.  I was part of a ‘blanket’ email blast that was sent-out to EVERYONE in her Network……..which is a whole separate conversation that we’ll address in a different post.

Besides the fact that her email made it into my JUNK Folder <ironically>, I took some offense since I’ve made my living (for the past 30 years) in the Advertising World.  [...]  Read More

I know, I know…….horrible ‘play-on-words’, but instead of drinking a Margarita this early in the day, I decided to write a blog on the importance of syncing (or backing-up) your files.

Continuing my ’80’s music geekness……..the only thing I could relate to this subject was Sammy Hagar’s Three Lockbox:    (https://www.youtube.com/watch?v=05w4sk7ON3I)

But my blog could be called: 1, 2, 3 DROPBOX.

If you’re on-the-road like me, it’s not so easy to open your laptop and try to access important files to edit or to present to a client.  Or (& I shudder to think about this one) you have slow or NO internet access, at all. [...]  Read More

World Wide Web (WWW) launches in the public domain

On April 30, 1993, four years after publishing a proposal for “an idea of linked information systems,” computer scientist Tim Berners-Lee released the source code for the world’s first web browser and editor. Originally called Mesh, the browser that he dubbed WorldWideWeb became the first royalty-free, easy-to-use means of browsing the emerging information network that developed into the internet as we know it today.

Berners-Lee was a fellow at CERN, the research organization headquartered in Switzerland. Other research institutions like the Massachusetts Institute of Technology and Stanford University had developed complex systems for internally sharing information, and Berners-Lee sought a means of connecting CERN’s system to others. He outlined a plan for such a network in 1989 and developed it over the following years. The computer he used, a NeXT desktop, became the world’s first internet server. Berners-Lee wrote and published the first web page, a simplistic outline of the WorldWideWeb project, in 1991. [...]  Read More

While I was driving to a client’s business the other day, a song came on the radio that I thought would be appropriate for a good blog.  The song was “Why Can’t We Be Friends?” by WAR (https://www.youtube.com/watch?v=OHmmjnEdtx8)

At first, I thought: “what a great theme song for Facebook” <for obvious reasons>.  But, then I thought about business and the KLT-factor (Know, Like & Trust).

ARE YOU A BAD FRIEND TO YOUR CUSTOMERS?

Getting to Know You

This is when customers first hear about your company, your brand story and what you sell. Making a great first impression is important. So where do people get to know your company? [...]  Read More