CTV vs. OTT advertising: what you need to know
With billions of hours of binge-worthy content available at our fingertips, streaming services are making the world go round. And whether it’s down to the accessibility of high-speed internet or the content-binging behavior that we’ve latched onto during COVID-19 lockdowns, the streaming wars have sparked a new innovation in marketing: CTV and OTT advertising.
CTV and OTT explained
Marketers keep using the words CTV and OTT. But do you really know what they mean?
If you’re unsure, then you’re not alone — in fact, the two terms are often used incorrectly. Let us clarify! [...]