They LOVE me / They LOVE me – NOT! (Reviews you can use)

I know it’s hard to hear…….but not everyone is going to like you.  I hate to admit it, but it’s true!

When I first got started in this business, I wanted to do a great job for ALL of my clients.  But, as importantly as that, I REALLY cared that they LIKED me.  A colleague of mine once told me something that really helped me get-over that mind-set very quickly.  If you perform for a client, they could care less if they like you (or not).  But, if you’re doing ‘OK’ for them or <even-worse> under-performing, it’s REALLY easy for a client to fire you…..because you really won’t take it ‘personally’ – because you’re ‘friends. [...]  Read More