I know it’s hard to hear…….but not everyone is going to like you. I hate to admit it, but it’s true!
When I first got started in this business, I wanted to do a great job for ALL of my clients. But, as importantly as that, I REALLY cared that they LIKED me. A colleague of mine once told me something that really helped me get-over that mind-set very quickly. If you perform for a client, they could care less if they like you (or not). But, if you’re doing ‘OK’ for them or <even-worse> under-performing, it’s REALLY easy for a client to fire you…..because you really won’t take it ‘personally’ – because you’re ‘friends. [...]