A December to Remember – for 2024

Digital Marketing Statistics for 2024

As you’re preparing (or planning) your Digital Marketing Strategy for 2024, below are some statistics to consider.  Some MAY shock you……..Some WILL shock you.

Digital Marketing Statistics 

On average, people are exposed to 4,000-10,000 ads per day.

53% of marketers spend at least half of their budget on lead generation. 

The 500 most popular search terms comprise 8.4% of all search volume.

Most pages (91%) see no organic search traffic from Google.

Mobile display ad spending will decelerate 7.8% year over year from 2022 to 2023.

Across the globe, digital ad spend is expected to grow to $667 Billion in 2024.

Just 3 in 5 marketers believe their strategy is effective.

40% of marketers say proving the ROI of their marketing activities is their biggest challenge. 

More than half of smartphone users have discovered a new company or product when searching on their phone – and 76% who search on their phones want to visit a business that same day.

One in three people respond to text message CTAs (call-to-actions), and 47% of those end up making a purchase.

Mobile devices now generate 55% of all website traffic globally.

Mobile advertising spending will hit nearly $400 billion in 2024.

Google sees an estimated 8.5 billion searches each day. 

49% of shoppers say they use Google to research an online purchase.