As we head into the 3rd month of the first Quarter, we’re almost 25% of the way thru 2021.
The old saying goes: “March comes in like a lion and goes out like a lamb”. Even though this compares the ‘bad’ weather to the lion, the Lion IS the King of the Jungle. And, in sales, I’d rather be in the “PRIDE” than slaughtered with the Lambs.
Average Customer Loss
According to Marketing at Work, the average business loses about 10 to 25 percent of its customer base per year. This doesn’t necessarily mean new customers aren’t replacing the old, but rather that repeat business is diminished and the company is spending time and money attracting new business. Customer attrition can be attributed to a number of different factors. If you’re in a highly competitive market and consumers have a number of options, your turnover may be higher simply because customers have many businesses to choose from. Even a slight difference in product, service, price or selection can sway customers in one direction or another. [...]