When I first started off in sales (25+ years ago), <in my mind> I never realized that you COULD tell a Client ‘NO’.  When their requests (or expectations) were unrealistic, I was just happy to get the sale……..not realizing that I was setting MYSELF up for failure.   (and most of the time……..I DID).  Then I would get “fired” from the client because I didn’t fulfill what I promised.  I wasn’t trying to pull the wool over the eyes of the client, I just didn’t know any better. [...]  Read More

A total of 5.35 billion people around the world were using the internet at the start of 2024, equivalent to 66.2 percent of the world’s total population.

Internet users continue to grow too, with the latest data indicating that the world’s connected population grew by 97 million users in the 12 months to January 2024.

At 1.8 percent, this year-on-year growth rate is somewhat slower than the growth rates that we saw during the middle of the last decade, but it’s still one of the faster rates we’ve seen over recent months. [...]  Read More

ALL of my posts (to this point) have been <somewhat> business-related.  Well………this one is personal.

On December 5, I lost my best friend and business partner of 12 years.  He wasn’t actually a business partner (per se), but he was my “partner-in-crime” and there for me – every step of the way for a dozen years. 

His name is Bailey and he may have had 4-legs & a tail, but he was the leader (& protector) of the Degler household and of Bullseye Marketing.  Whenever I had a bad day or had a client issue, he was there……….non-judgemental……… with UNCONDITIONAL love. [...]  Read More

Digital Marketing Statistics for 2024

As you’re preparing (or planning) your Digital Marketing Strategy for 2024, below are some statistics to consider.  Some MAY shock you……..Some WILL shock you.

Digital Marketing Statistics 

On average, people are exposed to 4,000-10,000 ads per day.

53% of marketers spend at least half of their budget on lead generation. 

The 500 most popular search terms comprise 8.4% of all search volume.

Most pages (91%) see no organic search traffic from Google.

Mobile display ad spending will decelerate 7.8% year over year from 2022 to 2023. [...]  Read More

What is Cyber Monday?

It’s fair to say that we all appreciate a good bargain. Whether it’s picking up a new laptop for work, a video games console for fun, or a cloud PBX system for the business, it’s good to keep a watchful eye out for any opportunities to make a saving.

For consumers, though, there’s one day of the year that perhaps stands out from the rest. This is, of course, Cyber Monday. In recent years, this has become a huge online shopping event, where retailers slash prices and offer huge discounts on a range of different items. It provides shoppers with a good opportunity to stock up on cut-price goodies in the run-up to Christmas. [...]  Read More

Build Trust with Your Website Content Honestly

This Halloween, more children are going to be treated than tricked. Those costumed kids may shout, “Trick or treat!” from your front stoop, but you know there’s no trick, just plenty of treats. Candy. That’s what the holiday is all about.

In the virtual world of the Internet, people still want that kind of innocent simplicity. They expect it, just like the kids on your stoop expect candy. If you’re looking for information on how to make your own chocolate, for example, you don’t have the time or patience to sit through a commercial, you want the darn recipe. And yet many businesses still deliver ads instead of information. That’s a trick. [...]  Read More