Build Trust with Your Website Content Honestly
This Halloween, more children are going to be treated than tricked. Those costumed kids may shout, “Trick or treat!” from your front stoop, but you know there’s no trick, just plenty of treats. Candy. That’s what the holiday is all about.
In the virtual world of the Internet, people still want that kind of innocent simplicity. They expect it, just like the kids on your stoop expect candy. If you’re looking for information on how to make your own chocolate, for example, you don’t have the time or patience to sit through a commercial, you want the darn recipe. And yet many businesses still deliver ads instead of information. That’s a trick. [...]