How is Contextual Advertising the Future of Programmatic?
The year 2021 experienced a major increase in programmatic ad spending, around $455 billion in 2021. And as the industry continues to grow worldwide, and advertisers expect to achieve better results, this ad spend is expected to grow even further.
Thus, in 2022, brands all around the world are expected to spend around $524 billion on the programmatic industry.
Most importantly, with third-party cookies getting blocked, contextual advertising is not a want, but has become the need of the hour and has become the future of programmatic advertising, [...]