Digital Display Ads: Don’t take them out of ‘CONTEXT’

How is Contextual Advertising the Future of Programmatic? 

The year 2021 experienced a major increase in programmatic ad spending, around $455 billion in 2021. And as the industry continues to grow worldwide, and advertisers expect to achieve better results, this ad spend is expected to grow even further. 

Thus, in 2022, brands all around the world are expected to spend around $524 billion on the programmatic industry. 

Most importantly, with third-party cookies getting blocked, contextual advertising is not a want, but has become the need of the hour and has become the future of programmatic advertising,  [...]  Read More

What’s in a Number? EVERYTHING!!

Why are digital marketing statistics important?

We know we need to prove the point of our work with digital marketing statistics, but here are a few other reasons why making data-backed decisions in marketing is so important:

  • Statistics help you prioritize your efforts. If you’re implementing a multi-channel marketing strategy, you’ll want to know how certain platforms will perform compared to others. With statistics to back your choices, you’re able to know what channels might require more resources over others.
  • Digital marketing statistics help you stay competitive. With these data points, you’re able to know what others are doing—which can help you jump ahead of your competitors.
  • Stay on top of trends. Data reveals patterns and digital marketing trends that can help you to identify strategies and platforms where it might make sense to be an early adopter.
  • Data can make room for other strategies. When you’re leveraging digital marketing statistics, you have full confidence in what’s going to work. That way, you can spend less time sweating your strategy and focus on other tasks, like auditing your website! After all, your digital marketing efforts will be fruitless without a strong website.

2022 digital marketing industry statistics [...]  Read More

Analyze THIS……& THAT!

First of all……..GREAT movie(s)!  Anything with DeNiro and Crystal in it and you know it has to be good.

These movies have nothing to do with this post……..except for the Titles, but worth watching…….if you’re looking for a good laugh.

In this day & age, it is amazing to me that more businesses don’t use the FREE Google Analytics tool to help manage their website’s traffic and visitors.  In my experience, over 75% of our future clients have heard of Google Analytics, but have no idea how to place the pixel and/or how to use it to make more money. [...]  Read More

What is Digital Marketing? YOU be the ‘JUDGE’!

Being a HUGE Baseball fan, I couldn’t write this month’s Blog without mentioning Aaron Judge.  He has single-handedly brought back MLB to be a watchable sport, again.

As I write this, Judge just tied the immortal George Herman “Babe” Ruth at 60 HR’s <in a single season> for 2nd most in Yankees history.  He now has 14 days to tie (or mostly likely) break Roger Maris’ AL record of 61.

So…….JEFF………has does this tie-in with Digital marketing?  Great question:  Let me tell you: [...]  Read More

DELAY of Game: Cookie War

By now, you’ve heard all of the fuss about Google doing away with “cookies” in 2022.  Well – just last

week, they announced that they’ve delayed that process until <LATE> 2024.

So what exactly IS a ‘cookie’ and how does it affect you?

A cookie is information saved by your web browser. When you visit a website, the site may place a cookie on your web browser so it can recognize your device in the future. If you return to that site later on, it can read that cookie to remember you from your last visit and keep track of you over time. [...]  Read More

Digital Advertising in 2022: Market trends & predictions

So……..you’re half-way thru 2022:  Do you know where YOUR profits are?

These are boom times for digital advertising. The US digital ad market will surpass $300 billion by 2025, making up more than three-quarters of all media spending. While the pandemic decimated the economy, the job market, and consumer confidence, it seems to have done little to quash a bonanza in digital ad spending.

US Digital Ads Market in 2022

US digital ad spending will grow by nearly 50% in the next four years. By 2025, the digital ad market will top $300 billion—more than three-quarters of all media spending. Digital has eclipsed all other forms of advertising, but it has also outperformed our expectations several times in recent years. [...]  Read More

I Gotta Guy

Last week, I received an email from a person I know………talking about how Word of Mouth (WOM) MARKETING is more effective than Paid Advertising.   Of course this person wasn’t targeting ME, specifically, or I’m guessing that she wouldn’t have included me.  I was part of a ‘blanket’ email blast that was sent-out to EVERYONE in her Network……..which is a whole separate conversation that we’ll address in a different post.

Besides the fact that her email made it into my JUNK Folder <ironically>, I took some offense since I’ve made my living (for the past 30 years) in the Advertising World.  [...]  Read More

Happy SYNC-O de Mayo

I know, I know…….horrible ‘play-on-words’, but instead of drinking a Margarita this early in the day, I decided to write a blog on the importance of syncing (or backing-up) your files.

Continuing my ’80’s music geekness……..the only thing I could relate to this subject was Sammy Hagar’s Three Lockbox:    (https://www.youtube.com/watch?v=05w4sk7ON3I)

But my blog could be called: 1, 2, 3 DROPBOX.

If you’re on-the-road like me, it’s not so easy to open your laptop and try to access important files to edit or to present to a client.  Or (& I shudder to think about this one) you have slow or NO internet access, at all. [...]  Read More

Happy Birthday: WWW

World Wide Web (WWW) launches in the public domain

On April 30, 1993, four years after publishing a proposal for “an idea of linked information systems,” computer scientist Tim Berners-Lee released the source code for the world’s first web browser and editor. Originally called Mesh, the browser that he dubbed WorldWideWeb became the first royalty-free, easy-to-use means of browsing the emerging information network that developed into the internet as we know it today.

Berners-Lee was a fellow at CERN, the research organization headquartered in Switzerland. Other research institutions like the Massachusetts Institute of Technology and Stanford University had developed complex systems for internally sharing information, and Berners-Lee sought a means of connecting CERN’s system to others. He outlined a plan for such a network in 1989 and developed it over the following years. The computer he used, a NeXT desktop, became the world’s first internet server. Berners-Lee wrote and published the first web page, a simplistic outline of the WorldWideWeb project, in 1991. [...]  Read More

Why Can’t We Be Friends? The “KLT” Factor

While I was driving to a client’s business the other day, a song came on the radio that I thought would be appropriate for a good blog.  The song was “Why Can’t We Be Friends?” by WAR (https://www.youtube.com/watch?v=OHmmjnEdtx8)

At first, I thought: “what a great theme song for Facebook” <for obvious reasons>.  But, then I thought about business and the KLT-factor (Know, Like & Trust).

ARE YOU A BAD FRIEND TO YOUR CUSTOMERS?

Getting to Know You

This is when customers first hear about your company, your brand story and what you sell. Making a great first impression is important. So where do people get to know your company? [...]  Read More