I haven’t sent anything ‘snail-mail’ for a long time so when I went to the Post Office to buy a stamp (recently), I was SHOCKED……55 cents……for ONE stamp.  It was at that moment, I knew I had to write this Blog.

In the world of Media, we base a lot of our campaigns on CPM (or cost per thousand).  Basically, how much it costs to reach 1,000 people.  So, if you  take the price of ONE stamp ($.55) and multiply it by 1,000, it will cost you $550 to mail out a letter <or offer> to one thousand persons.  Let’s not forget that you’ll have to lick 1,000 envelopes to seal them, YUCK (and, if you remember what happened to George’s Fiancé on Seinfeld—–poor Susan).  And, lastly, you have to physically take them to the Post Office to mail them out…….MIND BLOWN. [...]  Read More