Last week, I received an email from a person I know………talking about how Word of Mouth (WOM) MARKETING is more effective than Paid Advertising. Of course this person wasn’t targeting ME, specifically, or I’m guessing that she wouldn’t have included me. I was part of a ‘blanket’ email blast that was sent-out to EVERYONE in her Network……..which is a whole separate conversation that we’ll address in a different post.
Besides the fact that her email made it into my JUNK Folder <ironically>, I took some offense since I’ve made my living (for the past 30 years) in the Advertising World. [...]