Marketing Budget: Expense or Investment?

Let’s start with first things…..FIRST:

An expense is something you buy and depreciate over time. … While many treat marketing as an expense, it’s an investment in the success and future of your business. An investment is an asset or item that is purchased with the hope that it will generate income or appreciate in the future.

That’s what today’s marketing is intended to do, create wealth. Digital marketing helps you create an active pipeline of leads, a percentage of which will ultimately convert into customers and clients. [...]  Read More