implicity  Oignificant?

When it comes to Marketing……..it should be BOTH!!

You’ve probably heard the acronym:  KISS (keep it simple st***d).  Just like in real life – you need to keep this mentality when it comes to your marketing message.  IF you confuse your prospects, they will get confused and will not buy your product or service.




The marketing and advertising industry is constantly expanding. Competitors are joining the race from all directions, and many brands are feeling the pressure to stay ahead with seemingly convoluted marketing solutions. However, simplicity in marketing can be even more beneficial than innovative and complex ideas. According to Siegel+Gale, 75% of consumers are more likely to recommend a brand because it is simple. Here are three reasons why simplicity works so well in marketing. [...]  Read More

Freshly “SQUEEZED”……..Websites

Even IF you are an occasional reader of my blogs, you already know I’m a HUGE ’80’s music fanatic.  So this month’s ‘post’ is about Squeeze pages and Landing Pages.  

The English Pop Group: SQUEEZE was a personal favorite of mine with such notable hits: Black Coffee in Bed, Tempted and Pulling Mussels.  This has nothing to do with the article, but I like making analogies between my post and a rock group.

By now, you must be asking yourself……..(Jeff)……..what is a Squeeze Page?  Let’s begin. [...]  Read More

Is Your Website a VIRTUAL REFLECTION of your ‘Storefront’?

If I’ve said it once…….I’ve said it 100 times: “Your Virtual Storefront (Website) needs to an exact reflection of your actual storefront.”

If it’s not, you WILL lose customers/prospects.

Here are some statistics to prove that:

  • 75% of people judge a business’s credibility based on its website design.  
  • 8 out of 10 people would stop engaging with a site if its content didn’t display well on mobile or the layout was unattractive.  
  • When asked what visual elements they value the most on a company website, 40% of respondents said images, 39% said color, and 21% said video.  

For 2023, focus on how to meet your customer’s needs and keep them satisfied with your web design. With consistent delivery of excellent user experience, you can convert leads into sales!

This is the same as-if a customer walks into your physical store and the showroom is a mess or (even worse) no one greets them.  They’re going to take a look around and leave within 30 seconds.  And…….it’ll be even shorter if it’s your website. [...]  Read More

Digital Display Ads: Don’t take them out of ‘CONTEXT’

How is Contextual Advertising the Future of Programmatic? 

The year 2021 experienced a major increase in programmatic ad spending, around $455 billion in 2021. And as the industry continues to grow worldwide, and advertisers expect to achieve better results, this ad spend is expected to grow even further. 

Thus, in 2022, brands all around the world are expected to spend around $524 billion on the programmatic industry. 

Most importantly, with third-party cookies getting blocked, contextual advertising is not a want, but has become the need of the hour and has become the future of programmatic advertising,  [...]  Read More

What’s in a Number? EVERYTHING!!

Why are digital marketing statistics important?

We know we need to prove the point of our work with digital marketing statistics, but here are a few other reasons why making data-backed decisions in marketing is so important:

  • Statistics help you prioritize your efforts. If you’re implementing a multi-channel marketing strategy, you’ll want to know how certain platforms will perform compared to others. With statistics to back your choices, you’re able to know what channels might require more resources over others.
  • Digital marketing statistics help you stay competitive. With these data points, you’re able to know what others are doing—which can help you jump ahead of your competitors.
  • Stay on top of trends. Data reveals patterns and digital marketing trends that can help you to identify strategies and platforms where it might make sense to be an early adopter.
  • Data can make room for other strategies. When you’re leveraging digital marketing statistics, you have full confidence in what’s going to work. That way, you can spend less time sweating your strategy and focus on other tasks, like auditing your website! After all, your digital marketing efforts will be fruitless without a strong website.

2022 digital marketing industry statistics [...]  Read More

Analyze THIS……& THAT!

First of all……..GREAT movie(s)!  Anything with DeNiro and Crystal in it and you know it has to be good.

These movies have nothing to do with this post……..except for the Titles, but worth watching…….if you’re looking for a good laugh.

In this day & age, it is amazing to me that more businesses don’t use the FREE Google Analytics tool to help manage their website’s traffic and visitors.  In my experience, over 75% of our future clients have heard of Google Analytics, but have no idea how to place the pixel and/or how to use it to make more money. [...]  Read More

What is Digital Marketing? YOU be the ‘JUDGE’!

Being a HUGE Baseball fan, I couldn’t write this month’s Blog without mentioning Aaron Judge.  He has single-handedly brought back MLB to be a watchable sport, again.

As I write this, Judge just tied the immortal George Herman “Babe” Ruth at 60 HR’s <in a single season> for 2nd most in Yankees history.  He now has 14 days to tie (or mostly likely) break Roger Maris’ AL record of 61.

So…….JEFF………has does this tie-in with Digital marketing?  Great question:  Let me tell you: [...]  Read More

DELAY of Game: Cookie War

By now, you’ve heard all of the fuss about Google doing away with “cookies” in 2022.  Well – just last

week, they announced that they’ve delayed that process until <LATE> 2024.

So what exactly IS a ‘cookie’ and how does it affect you?

A cookie is information saved by your web browser. When you visit a website, the site may place a cookie on your web browser so it can recognize your device in the future. If you return to that site later on, it can read that cookie to remember you from your last visit and keep track of you over time. [...]  Read More

Digital Advertising in 2022: Market trends & predictions

So……..you’re half-way thru 2022:  Do you know where YOUR profits are?

These are boom times for digital advertising. The US digital ad market will surpass $300 billion by 2025, making up more than three-quarters of all media spending. While the pandemic decimated the economy, the job market, and consumer confidence, it seems to have done little to quash a bonanza in digital ad spending.

US Digital Ads Market in 2022

US digital ad spending will grow by nearly 50% in the next four years. By 2025, the digital ad market will top $300 billion—more than three-quarters of all media spending. Digital has eclipsed all other forms of advertising, but it has also outperformed our expectations several times in recent years. [...]  Read More

I Gotta Guy

Last week, I received an email from a person I know………talking about how Word of Mouth (WOM) MARKETING is more effective than Paid Advertising.   Of course this person wasn’t targeting ME, specifically, or I’m guessing that she wouldn’t have included me.  I was part of a ‘blanket’ email blast that was sent-out to EVERYONE in her Network……..which is a whole separate conversation that we’ll address in a different post.

Besides the fact that her email made it into my JUNK Folder <ironically>, I took some offense since I’ve made my living (for the past 30 years) in the Advertising World.  [...]  Read More