“Take the CUE” w/ Digital COU-pons

Jeff Degler Blog

Believe it or not, Coupons have been around for <almost> 150 years.

Quick Coupon Quiz:  what was the FIRST company to use a coupon?

A) American Tobacco

B) Colgate

C) Coca-Cola

D) Kodak

 

Answer:     C) Coca-Cola   <in 1887>

 

The rise of and acceleration of digital coupons offered tech-savvy shoppers up to $4 billion in savings last year alone. In fact, over 90% of households claimed they had used at least one coupon in the last 12 months.

Although “digital coupons” are not new, their popularity and use have changed dramatically since the COVID-19 pandemic and surge in online shopping altered the consumer purchasing landscape forever. [...]  Read More

PRO-active vs. RE-active

Jeff Degler Blog ,

I’ve always had a PRO-ACTIVE approach when it comes to Marketing/Sales. I learned early enough in my career that you ‘face’ situations early (& often) BEFORE things get “out-of-hand’ with a client.

YES……..it does suck to ‘fess-up’ IF a Marketing Plan that you (originally) came up with isn’t working, but at least you have a chance to fix it………BEFORE you get FIRED by the client.  Because:  IF you stick your head-in-the-sand and don’t deal with it <right away>……….I can GUARANTEE it WILL happen. [...]  Read More

To CUT or NOT To CUT: That is the Question!

Jeff Degler Blog ,

The cable television industry in the United States is expected to witness a $30 billion fall in traditional pay-TV subscriptions and ad revenue compared to 2017 due to user cord-cutting.

The cord-cutters cited the high costs of traditional cable TV subscriptions as the significant reason to switch to streaming services. Over 80.7 million households in the United States are projected to use non-pay TV services by 2026.

Let’s take a detailed breakdown of the number of cord cutters in the United States, reasons for cord cutting, consumer behavior, the impact of cord cutting, and more in this article.  [...]  Read More

What is SUCCESS?

Jeff Degler Blog

“Success breeds success” is an expression that means success can lead to more success. It’s based on the idea that success can boost confidence and motivation, which can lead to more success.

Success is a concept that holds different meanings for different individuals. It is often associated with achieving goals, reaching milestones, or attaining a certain level of recognition or wealth. However, true success goes beyond these external markers and lies in personal growth and self-improvement. As the saying goes, “Success is not about being better than others; it’s about being better than you were yesterday.”

In today’s competitive world, it is easy to get caught up in the comparison game. We often measure our success by comparing ourselves to others, whether it’s in terms of career achievements, material possessions, or social status. However, this mindset can be detrimental to our well-being and hinder our personal growth. Instead of focusing on outshining others, true success lies in continuously striving to become the best version of ourselves.

When we shift our perspective from external validation to internal growth, we embark on a journey of self-improvement. Success becomes a personal endeavor, where we set our own standards and work towards surpassing them. It is about challenging ourselves to overcome obstacles, learning from failures, and embracing new opportunities for growth.

The path to success is not always smooth; it is often filled with setbacks, disappointments, and moments of self-doubt. However, it is during these challenging times that we have the opportunity to learn and grow the most. Each setback becomes a stepping stone towards personal development, as we gain resilience, perseverance, and a deeper understanding of ourselves. [...]  Read More

Athena: Warrior PRINCESS

Jeff Degler Blog

Well:  It’s been a while since my last post.  But, I’ve been a little ‘busy’ getting ready to launch my newest Business Venture (it’s a secret right now), but I’ll be announcing the World-Wide Launch of that……..<coming soon>! 

Also, I just welcomed the newest member to the Bullseye Family:  Athena!  After my Bailey-boy crossed the Rainbow Bridge in December 2023, it’s taken a while to mourn over his passing.  I wasn’t looking for his ‘replacement’……….because that could NEVER happen.  But, over the Holidays, something or <most likely> SOMEONE guided me to the Hamilton County Humane Society website.  I had zero intention of adopting another 4-legged fur-baby into my household, but (low & behold) there she was. [...]  Read More

Digital Client: Bargain Hunter

Jeff Degler Blog

When I first started off in sales (25+ years ago), <in my mind> I never realized that you COULD tell a Client ‘NO’.  When their requests (or expectations) were unrealistic, I was just happy to get the sale……..not realizing that I was setting MYSELF up for failure.   (and most of the time……..I DID).  Then I would get “fired” from the client because I didn’t fulfill what I promised.  I wasn’t trying to pull the wool over the eyes of the client, I just didn’t know any better. [...]  Read More

Digital: Around the World

Jeff Degler Blog

A total of 5.35 billion people around the world were using the internet at the start of 2024, equivalent to 66.2 percent of the world’s total population.

Internet users continue to grow too, with the latest data indicating that the world’s connected population grew by 97 million users in the 12 months to January 2024.

At 1.8 percent, this year-on-year growth rate is somewhat slower than the growth rates that we saw during the middle of the last decade, but it’s still one of the faster rates we’ve seen over recent months. [...]  Read More

My Angel, Bailey-Boy

Jeff Degler Blog

ALL of my posts (to this point) have been <somewhat> business-related.  Well………this one is personal.

On December 5, I lost my best friend and business partner of 12 years.  He wasn’t actually a business partner (per se), but he was my “partner-in-crime” and there for me – every step of the way for a dozen years. 

His name is Bailey and he may have had 4-legs & a tail, but he was the leader (& protector) of the Degler household and of Bullseye Marketing.  Whenever I had a bad day or had a client issue, he was there……….non-judgemental……… with UNCONDITIONAL love. [...]  Read More

A December to Remember – for 2024

Jeff Degler Blog

Digital Marketing Statistics for 2024

As you’re preparing (or planning) your Digital Marketing Strategy for 2024, below are some statistics to consider.  Some MAY shock you……..Some WILL shock you.

Digital Marketing Statistics 

On average, people are exposed to 4,000-10,000 ads per day.

53% of marketers spend at least half of their budget on lead generation. 

The 500 most popular search terms comprise 8.4% of all search volume.

Most pages (91%) see no organic search traffic from Google.

Mobile display ad spending will decelerate 7.8% year over year from 2022 to 2023. [...]  Read More

Are YOU ready for Cyber Monday (11/27/23)

Jeff Degler Blog

What is Cyber Monday?

It’s fair to say that we all appreciate a good bargain. Whether it’s picking up a new laptop for work, a video games console for fun, or a cloud PBX system for the business, it’s good to keep a watchful eye out for any opportunities to make a saving.

For consumers, though, there’s one day of the year that perhaps stands out from the rest. This is, of course, Cyber Monday. In recent years, this has become a huge online shopping event, where retailers slash prices and offer huge discounts on a range of different items. It provides shoppers with a good opportunity to stock up on cut-price goodies in the run-up to Christmas. [...]  Read More