317-289-4965The cable television industry in the United States is expected to witness a $30 billion fall in traditional pay-TV subscriptions and ad revenue compared to 2017 due to user cord-cutting.
The cord-cutters cited the high costs of traditional cable TV subscriptions as the significant reason to switch to streaming services. Over 80.7 million households in the United States are projected to use non-pay TV services by 2026.
Let’s take a detailed breakdown of the number of cord cutters in the United States, reasons for cord cutting, consumer behavior, the impact of cord cutting, and more in this article. [...]