Green……..with Envy

Well……here we are in the middle of March and there are a few things that are guaranteed:   Daylight Savings Time is a horrible idea (I’m still suffering from that lost hour of sleep), March 18 is the 2nd biggest ‘hangover’ day (just after New Years Day) – <thank you green beer> and IU Basketball is done for the season (no further explanation needed).

Now that I’ve gotten that off of my chest, let’s talk digital!

One of the first things most of our clients ask us is:  “How do I steal my competition’s clients”.  Well……’kidnapping’ is a Federal offense so that’s out of the question, but there are a few ways that you can……..(ethically). [...]  Read More

S-E-O(h), Oh, Oh, Oh, Oh – The Right Stuff

If you haven’t guessed it by now (from my previous blogs), I grew up with an ’80’s music background.  & <no> I wasn’t a huge NKOTB fan,  but I thought this song was appropriate for a SEO article.

Over the past 20+ years of my Media experience, I was (mostly) about paid media & placement:  HUTS, PUTS, Ratings, Shares, Reach & Frequency.  It wasn’t until the past 5 years that I really researched and came to understand the POWER of Search Engine Optimization. [...]  Read More

Ready, FIRE, Aim!

Advertising is everywhere online, but we’ve gotten pretty good at ignoring it. To win back our attention, advertisers have adapted to our digital viewing habits by remembering what we read and buy online, then using this information to sell us things they think we might like. While it may sound strange, this practice, called targeted advertising, has become very common.

Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet. [...]  Read More

Virtual Storefronts – NOW MORE THAN EVER!

Now that A LOT of our ‘physical’ storefronts are closed, we are really relying on our VIRTUAL STOREFRONTS to help keep us afloat.    

In our last post, we <briefly> discussed Device Responsive Websites……so let’s get into the nitty-gritty!

In the field of Web design and development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. Should we just suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another? [...]  Read More

Clicks to Bricks

So……you FINALLY have a kick-butt website that reflects your TRUE brand.  It’s NOW your VIRTUAL Store-front.  But, how do you turn that website traffic into FOOT traffic to your brick & mortar?

No matter how much traffic you get to your site, you have to come to the table with a sound strategy on how to convert them into paying customers.

No Conversions = No Sales

When Conversion Rate Optimization takes place, your visitors are far more likely to take action on your website. It involves anything that increases your chances of a website conversion. [...]  Read More