“Take the CUE” w/ Digital COU-pons

Believe it or not, Coupons have been around for <almost> 150 years.

Quick Coupon Quiz:  what was the FIRST company to use a coupon?

A) American Tobacco

B) Colgate

C) Coca-Cola

D) Kodak

 

Answer:     C) Coca-Cola   <in 1887>

 

The rise of and acceleration of digital coupons offered tech-savvy shoppers up to $4 billion in savings last year alone. In fact, over 90% of households claimed they had used at least one coupon in the last 12 months.

Although “digital coupons” are not new, their popularity and use have changed dramatically since the COVID-19 pandemic and surge in online shopping altered the consumer purchasing landscape forever. [...]  Read More