Believe it or not, Coupons have been around for <almost> 150 years.
Quick Coupon Quiz: what was the FIRST company to use a coupon?
A) American Tobacco
B) Colgate
C) Coca-Cola
D) Kodak
Answer: C) Coca-Cola <in 1887>
The rise of and acceleration of digital coupons offered tech-savvy shoppers up to $4 billion in savings last year alone. In fact, over 90% of households claimed they had used at least one coupon in the last 12 months.
Although “digital coupons” are not new, their popularity and use have changed dramatically since the COVID-19 pandemic and surge in online shopping altered the consumer purchasing landscape forever. [...]