Solve a Problem or Achieve a Goal!  That’s it!  That’s what a GOOD Marketing Agency or Media Company should be doing.  Unfortunately, a lot of them aren’t.

If anyone is just trying to SELL you a product or service – run for the hills.  The person on the other end of the phone <or in front of you> is ultimately trying to push the “flavor of the month” or to hit a ‘made-up’ goal.  They aren’t looking out for your own good or in the best interest of your business.

Everyone enjoys a good jigsaw puzzle.  But, it’s the end result that people love looking at the most.  They don’t realize the hard work that goes into finding how the right pieces fit into the perfect position to make-up the end result.  The same thing is true about a GREAT marketing strategy.  

If someone doesn’t understand how your business works……who your current customer is………OR………who the perfect prospect should be, then they aren’t doing you any service.  They are cutting corners and just taking your money.  It’s like trying to jam a square peg into a round hole.  Sure…..they may be able to (eventually) make it fit, but they will crush the exterior of one or both pieces.  But, if done correctly, those pieces match-up perfectly and you get the best-looking result.

A TRUE marketing campaign has to have EVERY piece in-place.  IF there is just one piece missing, then the whole thing will fall apart and the ‘big picture’ will be lost.

Don’t be fooled, tho – you WILL need to adjust those pieces (from time-to-time), but that’s just a part of the business.  Marketing is NOT a ‘set it and forget it’ strategy.  But, as long as you have the pieces of the foundation in-place, you WILL have a winning formula for years to come.

Success comes from standing out NOT fitting in – Simplicity is good, but Significant is BEST.