317-289-4965Believe it or not, Coupons have been around for <almost> 150 years.
Quick Coupon Quiz: what was the FIRST company to use a coupon?
A) American Tobacco
B) Colgate
C) Coca-Cola
D) Kodak
Answer: C) Coca-Cola <in 1887>
The rise of and acceleration of digital coupons offered tech-savvy shoppers up to $4 billion in savings last year alone. In fact, over 90% of households claimed they had used at least one coupon in the last 12 months.
Although “digital coupons” are not new, their popularity and use have changed dramatically since the COVID-19 pandemic and surge in online shopping altered the consumer purchasing landscape forever.
How Much Do Consumers Actually Save with Coupons?
Between brand emails, newspapers, social media, chrome extensions, and mobile savings apps, consumers can leverage online coupons or promotions for nearly every purchase online and in-store. Although a $5 coupon may not seem like much in the moment, using coupons intelligently adds up throughout the year.
A study conducted by CouponFollow in 2023 shows that the average American household could save up to $1,465 per year by leveraging online coupons.
What Types of Coupons Save Consumers the Most Money?
CouponFollow’s data shows that the amount you can save with a coupon varies greatly on its product category.
Below you can find an overview of average online coupon outcomes for each of the shopping categories
When it comes to the discount percentage offered by coupons, shoppers can expect to get the biggest discounts when using coupons for eating out (20.3%), purchasing personal or beauty products (19.4%), or buying apparel or accessories (18.8%).
The Takeaway
Coupons have been an integral part of the American shopping experience for over 100 years. Although online coupons have been around for over 20 years, the Covid-19 pandemic and surge of online shopping have created a multi-billion dollar market that thousands of companies and consumers rely on.
As we head into the 2nd Half of 2025 and beyond, digital coupons become an increasingly important tool for retailers to keep up with the changing times