At Bullseye Marketing, one of our ‘core strengths’ is the creative process and placement of Digital Display Ads.  In this blog, we’re going to discuss what makes-up a good display message.

What is display advertising?

The first banner ad appeared on the web in 1994 and was a little rectangular ad for AT&T on the first version of wired.com. Years, and trillions of ads later, the fundamentals of display advertising remain largely the same.

A display ad, or banner ad, is the box or ‘banner’ on a website that stands out from the rest of the website and looks distinctly like an ad. For example, it often features a product image, brand, and call-to-action (CTA). [...]  Read More

What is geofencing?

Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.  

Depending on how a geofence is configured it can prompt mobile push notifications, trigger text messages or alerts, send targeted advertisements on social media, allow tracking on vehicle fleets, disable certain technology or deliver location-based marketing data. [...]  Read More

In honor of the Olympics starting this week, I thought we’d award the top three medals of SEO conversion.   Some MAY be obvious, but I think you’ll find a few surprises in the mix.

The way in which websites are built, maintained and marketed has changed dramatically in a short period of time, mainly due to the prevalence of the internet in our culture and the way in which we use the world wide web to socialize, to sell and to buy – and this has had a knock-on effect for the way in which Search Engine Optimization has played a part in proceedings.  In fact, if you’re after a winning website, SEO can hardly be ignored as a willing and effective coach. [...]  Read More

So………as a Digital Marketer – (by now) you’ve probably heard that Website Cookies are being ‘phased-out’.  We’re going to discuss two things, today: A) what is a ‘Cookie’  &   B) what are your alternatives?

Rule #1:   DON’T FREAK OUT!

Rule #2:   Refer back to Rule #1

                                                                                                                                           What are Cookies?

To put it simply, cookies are a bit like getting a ticket for a coat check:

• You hand over your “coat” to the cloak desk. In this case, a pocket of data is linked to you on the website server when you connect. This data can be your personal account, your shopping cart, or even just what pages you’ve visited.
• You get a “ticket” to identify you as the “coat” owner. The cookie for the website is given to you and stored in your web browser. It has a unique ID especially for you.
• If you leave and return, you can get the “coat” with your “ticket”. Your browser gives the website your cookie. It reads the unique ID in the cookie to assemble your activity data and recall your visit just as you left it.

Here’s how cookies are intended to be used:

1. Session management. For example, cookies let websites recognize users and recall their individual login information and preferences, such as sports news versus politics.
2. Personalization. Customized advertising is the main way cookies are used to personalize your sessions. You may view certain items or parts of a site, and cookies use this data to help build targeted ads that you might enjoy.
3. Tracking. Shopping sites use cookies to track items users previously viewed, allowing the sites to suggest other goods they might like and keep items in shopping carts while they continue shopping.

Programmatic Ad Targeting Types: Effective Methods for Audience Targeting

• Effective methods of programmatic ad targeting include: audience targeting, contextual targeting, behavioral targeting, geotargeting, cross-device targeting and retargeting.
• By employing programmatic ad targeting, marketers can be sure their budgets are going toward ads delivered only to relevant audiences.
• With Bullseye Marketing, marketers can create customized audience segments for targeting by leveraging people-based data, not anonymous cookies.

Programmatic ad targeting offers a simple solution: It helps brands reach the right people with the right content. By tapping into consumers’ locations, behaviors and more, ads can reach ideal audiences for maximum engagement. [...]  Read More

I know it’s hard to hear…….but not everyone is going to like you.  I hate to admit it, but it’s true!

When I first got started in this business, I wanted to do a great job for ALL of my clients.  But, as importantly as that, I REALLY cared that they LIKED me.  A colleague of mine once told me something that really helped me get-over that mind-set very quickly.  If you perform for a client, they could care less if they like you (or not).  But, if you’re doing ‘OK’ for them or <even-worse> under-performing, it’s REALLY easy for a client to fire you…..because you really won’t take it ‘personally’ – because you’re ‘friends. [...]  Read More

So……2020 is ALMOST over.  And, I’m sure that most of us won’t be too sad to see it go, bye-bye.

To top it off, I can’t help but laugh to see the new (& improved) Yule Log.  Let me start by saying that I am a HUGE Star Wars fan.  But to swap the classic cracking fire-wood logs with a burning Darth Vader body puts the icing on the cake to an interesting 2020.  (in my best Yoda voice:  “Confused therefore I am”)

So let’s end 2020 with a special Holiday GIFT from me to you:  My Top 3 (sales) Quotes that I ‘live by’ to help me get thru the day! [...]  Read More