I know it’s hard to hear…….but not everyone is going to like you. I hate to admit it, but it’s true!
When I first got started in this business, I wanted to do a great job for ALL of my clients. But, as importantly as that, I REALLY cared that they LIKED me. A colleague of mine once told me something that really helped me get-over that mind-set very quickly. If you perform for a client, they could care less if they like you (or not). But, if you’re doing ‘OK’ for them or <even-worse> under-performing, it’s REALLY easy for a client to fire you…..because you really won’t take it ‘personally’ – because you’re ‘friends.
So – let’s take that same mind-set when it comes to Online Reputation Management for your business.
Your business works hard to keep your customers happy. You connect with customers one-on-one and tirelessly develop new products and features to meet customers’ needs.
But even with the best customer service, a business is bound to see its reputation take a hit every now and then. A customer posts an angry review for the whole internet to see. Or a less-than-flattering media story spreads far beyond what you expected.
What Is Online Reputation Management?
Online reputation management (ORM) is when, in order to address any
negative or false comments, you actively monitor mentions of your brand on websites and social media.
ORM mainly works by responding to negative customer comments online and reacting to stories in the media (both social and traditional) that paint your company in a bad light.
Why Do You Need to Manage Your Online Reputation?
The hits a brand takes online can be numerous, but they’re often small attacks—a negative comment here, a low star rating there.
You need online reputation management to take care of each of these little fires before they amount to serious damage.
ORM is also important for maintaining transparency – They want to hear directly from businesses in personalized conversations, such as a direct message or an Instagram comment.
With online reputation management, your business combats negative claims by addressing them directly and openly.
5 Online Reputation Management Strategies You Can Use
1. Answer Promptly and With Empathy
2. Address Negativity Up Front
3. Own Up To Your Mistakes
4. Stay on Top of Your Search Results
5. Automate Online Reputation Management
Uphold Your Brand’s Image with Online Reputation Management
Shoppers judge your brand by what they hear and see about it on the internet.
Use online reputation management to strengthen the positive image of your brand that you have worked so hard to build. Respond to questions and negative feedback and you’ll show current and potential customers that your company is there to resolve any problems they might have. By implementing ORM strategies, you’ll have more control over how consumers view your company.
If you’re looking for ways to help strengthen your brand and stay on-top of your Online Reputation Management, give Bullseye a call.