It’s almost Halloween so here’s a SCARY statistic:
“We put the customer first!”
You’ve definitely heard this phrase before — and probably from more than one company. This statement is a foundational promise in countless mission statements, website headlines, and choruses of customer service teams everywhere.
Most businesses are well-intentioned when they say they are “customer first,” but it’s time to do more than just say it.
If you want to truly build your business around your customers, there are some simple steps you can take to start. Try surveying your customers, creating a customer code, or researching how other companies have successfully grown with a customer-first mindset. [...]