Well – this was the year that (after four LONG ones) IU was going to finally make the Big Dance……..along with all of the Brackets, Buckets & Beers. Unfortunately, that’s not going to be a reality, now.
In 2019, approximately 100 Million viewers watched the games. March Madness Live brought in 69.1 Million live streams.
Even WITH this year’s cancellation – what does that mean to you? Multi-screen viewership is alive and well!
Cross-device marketing is key for events like live sports, which are consumed on a number of platforms. But, it’s also important to understand the time spent with each of these media platforms. [...]